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Through focus groups and listening to readers of existing horse magazines it has become apparent to Equine Excellence that a great deal of readers are disenchanted and disinterested in current magazine offerings. We are aimed at the every day people, the real people, the people who spend the most money within the industry. Sure Equine Excellence has to build a reputation in the market place, timing for us is right, the industry of the horse magazine is in potential disarray. We offer our readers an experience, a journey to which they will wish to revisit. Our magazine will have a longer "use-by" date. It want get discarded once read, it will be place on a coffee table or on a bedside table, to read and perused many a time. This quality of readability will translate into potential quantity of purchasers. Testimonials from a couple of our happy readers. "Well this morning I went into my little news agency as I do on the mornings of the days I work and low and behold a new magazine. I have had a click flick and read and will "consume" the magazine at length during my lunch. It looks great on first "flick"." "Good luck with the magazine and I am going to subscribe to it - I'm that impressed."
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